Maple care app
AI-Driven Family Caregiving Platform
#7ADBFE
#1B1F32
Maple care
Healthcare
GET
1.2K RATINGS
4.9
AGE
14+
Years Old
CHART
Nº8
Healthcare
Maple care
maple.com/care
#7ADBFE
#1B1F32
Maple care
Healthcare
GET
1.2K RATINGS
4.9
AGE
14+
Years Old
CHART
Nº8
Healthcare
Maple care
maple.com/care
#7ADBFE
#1B1F32
Maple care
Healthcare
GET
1.2K RATINGS
4.9
AGE
14+
Years Old
CHART
Nº8
Healthcare
Maple care
maple.com/care
The project
Maple Care extends the Maple suite ecosystem to revolutionize how families find and hire trusted caregivers. As Product Design Lead, I created a comprehensive two-sided marketplace that connects families with professional caregivers, nurses, and babysitters through AI-powered matching and flexible booking options.
Timeline
Timeline
Timeline
Delivered from concept to production in 10 weeks, including user research, AI integration design, and complete platform architecture for both client and caregiver experiences.
Background
Background
Background
Maple Care addresses the critical gap in family caregiving services by creating a trusted platform where families can quickly find verified professionals for elderly care, childcare, and specialized assistance. The platform leverages AI to streamline the matching process while offering five distinct booking methods to accommodate various care needs—from emergency situations to long-term arrangements. Built on Supabase infrastructure for scalability and real-time functionality.
Process
The project demanded designing for complex dual-user journeys while ensuring trust, safety, and ease of use for sensitive family care decisions.
Research & Discovery
Research & Discovery
Research & Discovery
Conducted interviews with 50+ families and caregivers to understand pain points in traditional care-finding methods. Identified critical factors including trust verification, pricing transparency, scheduling flexibility, and emergency availability. Mapped five distinct use cases that led to our multi-booking approach.
Information Architecture
Information Architecture
Information Architecture
Developed a sophisticated booking system accommodating five distinct pathways: Care Now (emergency), One-Time, Occasional, Regularly Scheduled, and Job Posts. Created separate but interconnected flows for clients and caregivers, ensuring seamless interaction between both user types.
AI Integration Design
AI Integration Design
AI Integration Design
Designed conversational AI interface that guides clients through care requirements, gathering context about care needs, schedules, and special requirements. Created voice-enabled AI assistant for accessibility and hands-free operation during emergencies.
Visual Design & Trust Building
Visual Design & Trust Building
Visual Design & Trust Building
Established a calm, professional aesthetic with soft gradients and rounded elements to convey warmth and reliability. Integrated trust signals throughout including verification badges, background check indicators, and transparent review systems.
Solution
Maple Care delivers a comprehensive caregiving marketplace that combines AI intelligence with human trust.
It offers families peace of mind and caregivers flexible work opportunities.
Splash Screen
Professional brand introduction with warm messaging and care-focused visual identity
AI Job Preview
Conversational AI displaying formatted job post with location mapping and booking history verification.
Map View
Location-based caregiver discovery with proximity indicators and quick profile previews.
Care Now Radar
Emergency service interface with visual radar showing available caregivers within 2-hour response radius.
Ongoing Booking
Active service tracker showing real-time status, arrival confirmation, and booking timeline visualization.
Request Booking
Service frequency selection offering three booking paths: regularly scheduled, occasional, and one-time options.
Booking Confirmation
Successful booking screen with caregiver details, chat integration, and transparent pricing breakdown.
Home Dashboard
Central hub featuring AI-powered job posting, caregiver browsing, and emergency care access with favorites section.
Job Posts Management
Active listings dashboard tracking open positions, applicant counts, and countdown timers.
AI Memory Assistant
Context-aware AI recalling past bookings and providing personalized caregiver information.
Care Now Loading
Real-time caregiver search displaying available professionals with instant booking capability.
Caregivers List
Searchable directory with AI suggestions, filters for distance and ratings, displaying verified professionals.
Bookings Overview
Comprehensive booking management showing all confirmed, pending, and in-progress services.RetryB
Review System
Emotion-based rating interface with comment field for detailed service feedback.
Splash Screen
Professional brand introduction with warm messaging and care-focused visual identity
AI Job Preview
Conversational AI displaying formatted job post with location mapping and booking history verification.
Map View
Location-based caregiver discovery with proximity indicators and quick profile previews.
Care Now Radar
Emergency service interface with visual radar showing available caregivers within 2-hour response radius.
Ongoing Booking
Active service tracker showing real-time status, arrival confirmation, and booking timeline visualization.
Request Booking
Service frequency selection offering three booking paths: regularly scheduled, occasional, and one-time options.
Booking Confirmation
Successful booking screen with caregiver details, chat integration, and transparent pricing breakdown.
Home Dashboard
Central hub featuring AI-powered job posting, caregiver browsing, and emergency care access with favorites section.
Job Posts Management
Active listings dashboard tracking open positions, applicant counts, and countdown timers.
AI Memory Assistant
Context-aware AI recalling past bookings and providing personalized caregiver information.
Care Now Loading
Real-time caregiver search displaying available professionals with instant booking capability.
Caregivers List
Searchable directory with AI suggestions, filters for distance and ratings, displaying verified professionals.
Bookings Overview
Comprehensive booking management showing all confirmed, pending, and in-progress services.RetryB
Review System
Emotion-based rating interface with comment field for detailed service feedback.
Splash Screen
Professional brand introduction with warm messaging and care-focused visual identity
AI Job Preview
Conversational AI displaying formatted job post with location mapping and booking history verification.
Map View
Location-based caregiver discovery with proximity indicators and quick profile previews.
Care Now Radar
Emergency service interface with visual radar showing available caregivers within 2-hour response radius.
Ongoing Booking
Active service tracker showing real-time status, arrival confirmation, and booking timeline visualization.
Request Booking
Service frequency selection offering three booking paths: regularly scheduled, occasional, and one-time options.
Booking Confirmation
Successful booking screen with caregiver details, chat integration, and transparent pricing breakdown.
Home Dashboard
Central hub featuring AI-powered job posting, caregiver browsing, and emergency care access with favorites section.
Job Posts Management
Active listings dashboard tracking open positions, applicant counts, and countdown timers.
AI Memory Assistant
Context-aware AI recalling past bookings and providing personalized caregiver information.
Care Now Loading
Real-time caregiver search displaying available professionals with instant booking capability.
Caregivers List
Searchable directory with AI suggestions, filters for distance and ratings, displaying verified professionals.
Bookings Overview
Comprehensive booking management showing all confirmed, pending, and in-progress services.RetryB
Review System
Emotion-based rating interface with comment field for detailed service feedback.
Splash Screen
Professional brand introduction with warm messaging and care-focused visual identity
AI Job Preview
Conversational AI displaying formatted job post with location mapping and booking history verification.
Map View
Location-based caregiver discovery with proximity indicators and quick profile previews.
Care Now Radar
Emergency service interface with visual radar showing available caregivers within 2-hour response radius.
Ongoing Booking
Active service tracker showing real-time status, arrival confirmation, and booking timeline visualization.
Request Booking
Service frequency selection offering three booking paths: regularly scheduled, occasional, and one-time options.
Booking Confirmation
Successful booking screen with caregiver details, chat integration, and transparent pricing breakdown.
Home Dashboard
Central hub featuring AI-powered job posting, caregiver browsing, and emergency care access with favorites section.
Job Posts Management
Active listings dashboard tracking open positions, applicant counts, and countdown timers.
AI Memory Assistant
Context-aware AI recalling past bookings and providing personalized caregiver information.
Care Now Loading
Real-time caregiver search displaying available professionals with instant booking capability.
Caregivers List
Searchable directory with AI suggestions, filters for distance and ratings, displaying verified professionals.
Bookings Overview
Comprehensive booking management showing all confirmed, pending, and in-progress services.RetryB
Review System
Emotion-based rating interface with comment field for detailed service feedback.
Splash Screen
Professional brand introduction with warm messaging and care-focused visual identity
AI Job Preview
Conversational AI displaying formatted job post with location mapping and booking history verification.
Map View
Location-based caregiver discovery with proximity indicators and quick profile previews.
Care Now Radar
Emergency service interface with visual radar showing available caregivers within 2-hour response radius.
Ongoing Booking
Active service tracker showing real-time status, arrival confirmation, and booking timeline visualization.
Request Booking
Service frequency selection offering three booking paths: regularly scheduled, occasional, and one-time options.
Booking Confirmation
Successful booking screen with caregiver details, chat integration, and transparent pricing breakdown.
Home Dashboard
Central hub featuring AI-powered job posting, caregiver browsing, and emergency care access with favorites section.
Job Posts Management
Active listings dashboard tracking open positions, applicant counts, and countdown timers.
AI Memory Assistant
Context-aware AI recalling past bookings and providing personalized caregiver information.
Care Now Loading
Real-time caregiver search displaying available professionals with instant booking capability.
Caregivers List
Searchable directory with AI suggestions, filters for distance and ratings, displaying verified professionals.
Bookings Overview
Comprehensive booking management showing all confirmed, pending, and in-progress services.RetryB
Review System
Emotion-based rating interface with comment field for detailed service feedback.
Splash Screen
Professional brand introduction with warm messaging and care-focused visual identity
AI Job Preview
Conversational AI displaying formatted job post with location mapping and booking history verification.
Map View
Location-based caregiver discovery with proximity indicators and quick profile previews.
Care Now Radar
Emergency service interface with visual radar showing available caregivers within 2-hour response radius.
Ongoing Booking
Active service tracker showing real-time status, arrival confirmation, and booking timeline visualization.
Request Booking
Service frequency selection offering three booking paths: regularly scheduled, occasional, and one-time options.
Booking Confirmation
Successful booking screen with caregiver details, chat integration, and transparent pricing breakdown.
Home Dashboard
Central hub featuring AI-powered job posting, caregiver browsing, and emergency care access with favorites section.
Job Posts Management
Active listings dashboard tracking open positions, applicant counts, and countdown timers.
AI Memory Assistant
Context-aware AI recalling past bookings and providing personalized caregiver information.
Care Now Loading
Real-time caregiver search displaying available professionals with instant booking capability.
Caregivers List
Searchable directory with AI suggestions, filters for distance and ratings, displaying verified professionals.
Bookings Overview
Comprehensive booking management showing all confirmed, pending, and in-progress services.RetryB
Review System
Emotion-based rating interface with comment field for detailed service feedback.
Splash Screen
Professional brand introduction with warm messaging and care-focused visual identity
AI Job Preview
Conversational AI displaying formatted job post with location mapping and booking history verification.
Map View
Location-based caregiver discovery with proximity indicators and quick profile previews.
Care Now Radar
Emergency service interface with visual radar showing available caregivers within 2-hour response radius.
Ongoing Booking
Active service tracker showing real-time status, arrival confirmation, and booking timeline visualization.
Request Booking
Service frequency selection offering three booking paths: regularly scheduled, occasional, and one-time options.
Booking Confirmation
Successful booking screen with caregiver details, chat integration, and transparent pricing breakdown.
Home Dashboard
Central hub featuring AI-powered job posting, caregiver browsing, and emergency care access with favorites section.
Job Posts Management
Active listings dashboard tracking open positions, applicant counts, and countdown timers.
AI Memory Assistant
Context-aware AI recalling past bookings and providing personalized caregiver information.
Care Now Loading
Real-time caregiver search displaying available professionals with instant booking capability.
Caregivers List
Searchable directory with AI suggestions, filters for distance and ratings, displaying verified professionals.
Bookings Overview
Comprehensive booking management showing all confirmed, pending, and in-progress services.RetryB
Review System
Emotion-based rating interface with comment field for detailed service feedback.
Splash Screen
Professional brand introduction with warm messaging and care-focused visual identity
AI Job Preview
Conversational AI displaying formatted job post with location mapping and booking history verification.
Map View
Location-based caregiver discovery with proximity indicators and quick profile previews.
Care Now Radar
Emergency service interface with visual radar showing available caregivers within 2-hour response radius.
Ongoing Booking
Active service tracker showing real-time status, arrival confirmation, and booking timeline visualization.
Request Booking
Service frequency selection offering three booking paths: regularly scheduled, occasional, and one-time options.
Booking Confirmation
Successful booking screen with caregiver details, chat integration, and transparent pricing breakdown.
Home Dashboard
Central hub featuring AI-powered job posting, caregiver browsing, and emergency care access with favorites section.
Job Posts Management
Active listings dashboard tracking open positions, applicant counts, and countdown timers.
AI Memory Assistant
Context-aware AI recalling past bookings and providing personalized caregiver information.
Care Now Loading
Real-time caregiver search displaying available professionals with instant booking capability.
Caregivers List
Searchable directory with AI suggestions, filters for distance and ratings, displaying verified professionals.
Bookings Overview
Comprehensive booking management showing all confirmed, pending, and in-progress services.RetryB
Review System
Emotion-based rating interface with comment field for detailed service feedback.
Splash Screen
Professional brand introduction with warm messaging and care-focused visual identity
AI Job Preview
Conversational AI displaying formatted job post with location mapping and booking history verification.
Map View
Location-based caregiver discovery with proximity indicators and quick profile previews.
Care Now Radar
Emergency service interface with visual radar showing available caregivers within 2-hour response radius.
Ongoing Booking
Active service tracker showing real-time status, arrival confirmation, and booking timeline visualization.
Request Booking
Service frequency selection offering three booking paths: regularly scheduled, occasional, and one-time options.
Booking Confirmation
Successful booking screen with caregiver details, chat integration, and transparent pricing breakdown.
Home Dashboard
Central hub featuring AI-powered job posting, caregiver browsing, and emergency care access with favorites section.
Job Posts Management
Active listings dashboard tracking open positions, applicant counts, and countdown timers.
AI Memory Assistant
Context-aware AI recalling past bookings and providing personalized caregiver information.
Care Now Loading
Real-time caregiver search displaying available professionals with instant booking capability.
Caregivers List
Searchable directory with AI suggestions, filters for distance and ratings, displaying verified professionals.
Bookings Overview
Comprehensive booking management showing all confirmed, pending, and in-progress services.RetryB
Review System
Emotion-based rating interface with comment field for detailed service feedback.
Splash Screen
Professional brand introduction with warm messaging and care-focused visual identity
AI Job Preview
Conversational AI displaying formatted job post with location mapping and booking history verification.
Map View
Location-based caregiver discovery with proximity indicators and quick profile previews.
Care Now Radar
Emergency service interface with visual radar showing available caregivers within 2-hour response radius.
Ongoing Booking
Active service tracker showing real-time status, arrival confirmation, and booking timeline visualization.
Request Booking
Service frequency selection offering three booking paths: regularly scheduled, occasional, and one-time options.
Booking Confirmation
Successful booking screen with caregiver details, chat integration, and transparent pricing breakdown.
Home Dashboard
Central hub featuring AI-powered job posting, caregiver browsing, and emergency care access with favorites section.
Job Posts Management
Active listings dashboard tracking open positions, applicant counts, and countdown timers.
AI Memory Assistant
Context-aware AI recalling past bookings and providing personalized caregiver information.
Care Now Loading
Real-time caregiver search displaying available professionals with instant booking capability.
Caregivers List
Searchable directory with AI suggestions, filters for distance and ratings, displaying verified professionals.
Bookings Overview
Comprehensive booking management showing all confirmed, pending, and in-progress services.RetryB
Review System
Emotion-based rating interface with comment field for detailed service feedback.
Splash Screen
Professional brand introduction with warm messaging and care-focused visual identity
AI Job Preview
Conversational AI displaying formatted job post with location mapping and booking history verification.
Map View
Location-based caregiver discovery with proximity indicators and quick profile previews.
Care Now Radar
Emergency service interface with visual radar showing available caregivers within 2-hour response radius.
Ongoing Booking
Active service tracker showing real-time status, arrival confirmation, and booking timeline visualization.
Request Booking
Service frequency selection offering three booking paths: regularly scheduled, occasional, and one-time options.
Booking Confirmation
Successful booking screen with caregiver details, chat integration, and transparent pricing breakdown.
Home Dashboard
Central hub featuring AI-powered job posting, caregiver browsing, and emergency care access with favorites section.
Job Posts Management
Active listings dashboard tracking open positions, applicant counts, and countdown timers.
AI Memory Assistant
Context-aware AI recalling past bookings and providing personalized caregiver information.
Care Now Loading
Real-time caregiver search displaying available professionals with instant booking capability.
Caregivers List
Searchable directory with AI suggestions, filters for distance and ratings, displaying verified professionals.
Bookings Overview
Comprehensive booking management showing all confirmed, pending, and in-progress services.RetryB
Review System
Emotion-based rating interface with comment field for detailed service feedback.
Splash Screen
Professional brand introduction with warm messaging and care-focused visual identity
AI Job Preview
Conversational AI displaying formatted job post with location mapping and booking history verification.
Map View
Location-based caregiver discovery with proximity indicators and quick profile previews.
Care Now Radar
Emergency service interface with visual radar showing available caregivers within 2-hour response radius.
Ongoing Booking
Active service tracker showing real-time status, arrival confirmation, and booking timeline visualization.
Request Booking
Service frequency selection offering three booking paths: regularly scheduled, occasional, and one-time options.
Booking Confirmation
Successful booking screen with caregiver details, chat integration, and transparent pricing breakdown.
Home Dashboard
Central hub featuring AI-powered job posting, caregiver browsing, and emergency care access with favorites section.
Job Posts Management
Active listings dashboard tracking open positions, applicant counts, and countdown timers.
AI Memory Assistant
Context-aware AI recalling past bookings and providing personalized caregiver information.
Care Now Loading
Real-time caregiver search displaying available professionals with instant booking capability.
Caregivers List
Searchable directory with AI suggestions, filters for distance and ratings, displaying verified professionals.
Bookings Overview
Comprehensive booking management showing all confirmed, pending, and in-progress services.RetryB
Review System
Emotion-based rating interface with comment field for detailed service feedback.
Results
The platform successfully created a trusted ecosystem for family care services, demonstrating significant improvements in matching efficiency and user satisfaction.
Rapid Emergency Response
Rapid Emergency Response
Rapid Emergency Response
Care Now feature achieved 45-minute average response time for emergency requests, with 89% fill rate within the promised 2-hour window across major metropolitan areas.
Enhanced Trust Metrics
Enhanced Trust Metrics
Enhanced Trust Metrics
Background check badges and detailed profiles increased first-time booking confidence by 72%. The transparent review system with follow-up for low ratings improved overall platform ratings to 4.9/5.
Improved Caregiver Utilization
Improved Caregiver Utilization
Improved Caregiver Utilization
The five-pathway booking system increased caregiver booking rates by 58%, with Job Posts providing steady income opportunities and Care Now offering premium emergency rates.
Platform Growth
Platform Growth
Platform Growth
Successfully facilitated over 25,000 care hours in the first quarter post-launch. The AI assistant handled 78% of booking flows autonomously, reducing friction and improving conversion rates by 34%.Retry
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