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Maple Care

AI-powered family caregiving platform

Company
Maple
Role
Product Design Lead
Timeline
Ten weeks, 2025
  • Research
  • Information architecture
  • AI design
  • Interface design

Results

minutes, the average Care Now response to emergency requests
45
of emergency requests filled within the two-hour window in major metro areas
89%
platform rating out of 5, with a follow-up on low ratings
4.9
of booking flows handled by the AI assistant on its own
78%

The project

Maple Care extends the Maple suite to change how families find and hire trusted caregivers. As Product Design Lead, I took it from concept to production in ten weeks: a two-sided marketplace that connects families with professional caregivers, nurses and babysitters through AI matching and flexible booking.

Families and caregivers each have their own journey, separate but connected, on a Supabase back end built for scale and real-time updates. This case follows the family’s side.

9:41
Maple Care splash screen: “From our heart to your home”
A warm, care-focused brand from the first screen.

The problem

Families need verified professionals for elder care, childcare and specialized help, often at short notice. I interviewed more than 50 families and caregivers about how they find care today, and four needs stood out.

  1. 01Trust: families need to know a caregiver is verified before they book.See how it was solved
  2. 02Price: families want to know what care costs.See how it was solved
  3. 03Scheduling: some need care once, some occasionally, some on a regular schedule.See how it was solved
  4. 04Emergencies: care is often needed at short notice.See how it was solved

How I solved it

A caregiving marketplace that pairs AI with human trust: peace of mind for families and flexible work for caregivers.

01

Trust you can check before booking

Trust, safety and ease of use came first. Every profile carries what a family checks before letting someone into their home, in a calm look with soft gradients and rounded shapes for warmth.
Caregiver profile: Catherine Lee, verified, with bookings, experience, ratings, background check and certifications
List of caregivers with verified badges, ratings, rates and distance

The list marks every verified caregiver, with the rating, rate and distance on each card, and AI suggestions one tap away.

02

What care costs, before you book

The hourly rate follows the family from the list to the profile and into the booking, and a job post turns hours and rate into a budget. Each stop below is the real screen, with the price lit.
  1. Caregivers list

    01In the list

    $22 an hour on every caregiver card, next to experience and distance.

  2. Caregiver profile

    02On the profile

    $22 an hour on the profile, with +3 an hour for each extra person beside it.

  3. Request a booking

    03While booking

    The rate stays on the caregiver card while the family picks how often.

  4. AI job post

    04In a job post

    “I think 22 per hour is ok”: the assistant turns 8 hours at $22 into a $176 budget.

03

Five ways to book

The interviews surfaced five use cases, and each became a booking mode: Care Now for emergencies, one time, occasional, regularly scheduled and job posts. They hang off three doors on the home screen, and a conversational assistant turns a family’s needs into a job post.
Maple Care home: post a job with AI, browse caregivers, Care Now and favorites

Three doors on the home screen. Tap one, or pick a tab.

  • Care Now
  • One time (this path)
  • Occasional (this path)
  • Regularly scheduled (this path)
  • Job post
  1. Caregivers list

    01Find a caregiver in the list or on the map.

  2. Booking frequency: regularly scheduled, occasional or one time

    02Choose how often: regularly, occasionally or once.

  3. Booking confirmed with Catherine Lee

    03Booked, with a chat to the caregiver.

04

Care Now, within two hours

For emergencies, Care Now looks for caregivers available within two hours, and they appear while the search runs.
Care Now: a radar of nearby caregivers and the Find caregivers now button

Care Now looks for caregivers near the family who can start within two hours.

Ask, out loud

The assistant takes voice as well as text, for accessibility and for hands-free use in an emergency. It answers from the family’s own history.

Maple Care AI answering who the last caregiver was, with the booking card and a mic button

Outcomes

The platform built a trusted ecosystem for family care, with clear gains in matching efficiency and satisfaction.

  • Background check badges and detailed profiles raised first-time booking confidence by 72%.
  • The five booking paths raised caregiver booking rates by 58%: job posts bring steady income, and Care Now pays premium emergency rates.
  • More than 25,000 care hours in the first quarter after launch.
  • The AI assistant lifted booking conversion by 34%.
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